I first connected with Siva Kandaswamy, founder of Sparkpolo because he was looking for a custom background for his tradeshow booth. One that would catch the eye of distributors wandering the floor.
His company designs custom polos for companies using their brand assets. His ask was to display his process and value in a digestible yet visually intriguing manner.
Illustrated catalogue
To give Sparkpolo more flexibility when showcasing their new product styles, I created a series of custom illustrations that the team could easily use as mockups. I then incorporated these illustrations into a product catalog, making it easier for Sparkpolo to present their designs and share them with distributors.
Email Design
In Figma, I created a assortment of email layouts and components to be used as a starting point for their email designs, to best streamline the process biweekly.
Product Catalogue
To better showcase Sparkpolo’s premium fabrics and unique features, we created a second catalog with a clean, minimal design that let the products speak for themselves. We used a bento box-style layout to highlight specific details and give readers a closer look at what makes each product special, while naturally guiding their eyes through the page.
